Make this man a model! Online campaign catapults unconventional-looking wannabe to first place in clothing shop's hunt for a star | Mail Online
Next shops thought that they would do a cheap bit of advertising by asking folks to join a website to fight it out to become a male and female model for them. They asked folk on the internet to propose themselves and many have been on twitter and Facebook begging friends to vote for them.
So an internet group was formed to vote for a very unlikely "model." Please Vote for Roland at www.next.co.uk/competition Bunch of cheapskates.!!
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