Thursday, June 30, 2011

Etiqueue

As it is silly season in the Uk, when most journalists are on unoffical holiday,which starts at Ascot and runs through to September/October, when the kids go back to school or 'up' to Uni., very old stories get dusted off, revamped and shoved into newspapers under the byline of Mr Phil Space. Editors are away, too, mainly on other people's boats, in the South of France, and are so drunk that they cannot focus and rarely read their papers, anyway!! I spotted one story, the other day, which came from 2007 !!! The date was in the story, very near the end. So they hunt round for stories.What better than the very old nutmeg about 'doing the right thing' ??
This wummin, who has sent her step son's future wife an e. mail, chastising her, for her perceived bad behaviour and poor etiquette, is a Godsend. It will just about run to the weekend, when the Sundays will take it up and run with it, too.Etiquette coaches will get large fees for discussing what is and is not the 'done thing.'
This wummin is well off, lives in the country, runs a nursery business and proclaims herself to be an etiquette teacher. Her age gives it away. Her parents were of the Edwardian era and she will have grown up as a geeel of gentile persuasions, who 'came out' during the 'season.'In other words, went husband hunting!!! The geel had a sponsor, with huge amounts of money changing hands for the sponsor's guidance and the geels costs, who got her into all the Summer events, Henley Regatta, the unfortunately named Cowes Week, Ascot but never the Derby, which was common, and the huge masked balls in the heady days after puberty when geels were actually still virgins.
The Edwardian era was short. It followed the Victorian austerity era, when the Queen went into protracted mourning for her beloved Bertie. She, was away from London most of the time at Balmoral, shagging the gamekeeper, John Brown. The First World War had decimated the youth of the country and geels chased men of good family as a catch and to breed. It was a buyers market for the remaining men and they willing sampled the fruits of the tree!!!! Many geels chased too hard, fell pregnant and were, euphemistically, said to be 'staying with relatives in France' or doing the Grand Tour.  This was, actually, head hunting in Europe, by any other name.This wummin lived through all that and has been locked in a time bubble ever since, when things were 'just so' and Mother knew best, in the heady, happy days of her youth!!!
Alternatively, it could all be, a not so subtle, advertising ploy for her nursery business, in these austere times. The Ryan O' Hair advertising manual says that you should propose anything, completely, outlandish and leak it to the press.  Outside toilets on aircraft, would be a good example.!!  The press, or in this case, initially the Internet and now the World media, will pick it up and run with it, especially in silly season !! Look out for this wummin building a website to sell her shrubs and seeds, abroad.
Who knows who cares, it will all come out in the wash, later. As long as her name is spelt right and her business plugged, for free, she could care less.  You could not buy the advertising for less than a billion pounds!! It is on every news bulletin and talking heads are brought in to analyse it all.  Wait until you see the broadsheet, Sunday papers and magazines. Then, in the next week or so, the glossy mags will have a go at it as well. As long as they spell her name right she is onto a winner.
So is she just mad or are they a very, clever, family, time will tell, I want to know if any of them, involved, works in an ad agency???  You decide, I have, but I'm a cynic by nature.!!!

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