They are proposing going public, which will allow the current owners to bail out by selling their shares to punters after the share launch. Similar to Ryanhair, the budget airline, in Eire. The owners of that got out real quick!!
FB is losing punters and there are only so many people left, who might like to join up. In Economics, there is a wonderful Law of Diminishing Marginal Returns. This states, roughly, that you can only go so high with a production of stuff, or number of members, before the profit gained from each new member joining becomes less than from those who joined previously. The numbers go down year on year or month on month. Or, the price of adverts for suppliers rises as the numbers increase giving more profit. But, as the amount of increase of the numbers joining, begins to fall, the advertisers have a reducing market to sell in and want lower fees. This reduces profit.
So although peeps are still joining, there are less joining now than over the same period last year. The market, or number of potential joiners is getting smaller. In addition, peeps are bailing out which again reduces the market in which to sell stuff.
Once they reach 50% or so membership out of all the potential membership, then things begin to slide backwards. It is quite complicated and loads of graphs of demographics come into play, along with those wonderful lies, damn lies and statistics, to be poured over and analysed.
Wouldn't it be a hoot if the public share issue did not go through and the owners were stuck with it, to watch it fall apart, as people got bored and moved on. ??
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