There just has to be a central purchasing unit set up containing people who know about the drugs being ordered and if there are similar cheaper versions. Too often, a price is agreed, in one area, which is totally different from the price in an adjacent area. Yet both batches are delivered on the same lorry/van.
Dividing down the budget to doctor's, will only make things worse instead of better and reps will be quoting a different price, in every surgery, setting one against the other to make his/her sales commission for the area.
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