I have not posted this for the content, more for the plot behind it. An Irish airline started it all. They discovered that if they released a statement for something crazy, it began to appear in the main news as opposed to hidden deep in a magazine section.
They came up with passenger standing on short trips. Well, they said, they do it on buses and trains. This went Worldwide as a news story. You could not pay for that much advertising, ever. I christened it the Ryan O' Hair advert manual for hair raising stunts, suggesting outside toilets to be next.
It is a brilliant cost saver as well, with no big ad agency to pay, just fax a press notice or get someone to phone in.
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