Michael O'Leahy is an advertising Genius!!! He calls a press Conference and announces that Ryanair are going to have outside toilets (bring your own paper) and the press lap it up and he gets FREE FREE front page pictures of Ryanair planes n World newspapers and is included in TV News broadcasts too!!!.
Proving the old maxim "As long as they spell the name right any publicity is good."
Richard Branson is another exponent of the FREE advert genre getting off to a great start calling his first business "Virgin."
No comments:
Post a Comment